Lucky Forty brings together the two sides of the brand. “Forty” comes from padel scoring. A direct reference to the sport. “Lucky” brings in the feeling around it. The energy, the people, the good moments. Together, it becomes more than a club. It feels like a place you want to be.
Built around padel as a lifestyle. Lucky Forty was positioned as more than a place to play. A space where the game and everything around it come together. From matches to after plans, the focus is on the full experience. Not just performance, but connection, energy and community.
A visual identity designed to match the energy around the court. Clean enough to feel structured, expressive enough to feel alive. The system moves between sport and lifestyle, making the brand feel just as natural off the court as it does on it.